Consensus

         All companies are concerned about their fan base, branching out, and becoming a more powerful audience. We are too, that is why dove branched out to becoming a men’s grooming company instead of just a female orientated company. By widening our demographics we were able to create a larger group to advertise and market for. “Advertising reaches us through a channel of communication referred to as a medium. An advertising medium is any nonpersonal means used to present an ad to a large audience.” (Chapter 1.)

         This opened the door to more social media and digital advertising opportunities. Now we have a Twitter, Instagram and Facebook. Not to mention we are also putting out commercials, magazine ads and promotional adverting campaigns to help spread the word to a larger audience. “We have radio advertising, television advertising, newspaper ads, Google ads, and so on. When you tell somebody how much you like a product, that's sometimes called word-of-mouth (WOM) advertising. Although WOM is a communication medium, it has not generally been considered an advertising medium. However the popularity of social media, such as Facebook and Twitter, is forcing advertisers to reconsider this belief.” (Chapter 1.)

         Now that we have a larger consumer base, others see Dove as a good strong company that does provide good results. We wouldn’t be this successful if we didn’t have the proof behind our facts. We are still focused on communicating to the masses, but we are still concerned with putting out campaigns to the consumers who see us as an overrated company.