Storyboard

Script:

Slide 1:

My commercial takes all aspects of what men want themselves to be. For example with the first slide we see a football player which represents toughness. The immediate slide after is a shot of the Dove’s Men’s Care Post Shave.

Slide 2:

Promoting the product in the locker room.

Slide 3:

The next slide we see a businessman, clean cut, dressed nicely and he looks confident. Again the next slide is a shot of the “rich” and “successful” businessman holding the post shave. This commercial has shown 2 aspects of what men would like to have, toughness and success.

Slide 4:

This slide is the rich successful man posing and promoting the product.

Slide 5:

After the shot of the product there is a 10 second slide of a man surrounded by women with his 2 hands out holding the post shave. This man represents that women would be attracted to your smooth attractive fragranced face.

Slide 6:

More promotion of the product by zooming in to the man’s hand.

Slide 7:

So far we have shown men with toughness, success, and women have used this product. So what else do we need? Well how about the complete opposite person than what we discussed. A high school/college student.  He uses this product and is the smart, athletic and good looking stereotype that comes with the high school scholar athlete.

Slide 8:

We see the college/high school kid playing basketball.

Slide 9:

Then we see the guy taking a shower shaving his face.

Slide 10:

This slide is an action shot of the Post Shave next to the razor.

Slide 11:

This slide is a man who is dressed nicely, like a millionaire, talking about the product saying, “We are all men inside. But what’s inside doesn’t matter, it’s what’s outside that counts.”

The final slide:

A long close up of the final product.

This post shaved is used by men who are successful, attractive, and tough, but is also used by teenagers in school so the demographic is not just targeted on older men. We men see others as role models almost as if we wish we were them, but we are not. However by using this product we can be one step closer in achieving our fantasies. Get your man on.