Week 9 EOC: Synopsis

The commercial for my product, Dove Men's Care Post Shave, will show examples of all the different aspects of "manliness." More in depth there will be the toughness aspect, the successfulness, attractive, and so on. This goes back to men wanting to be something they aren’t, idolizing somebody or something and wanting to become it. The commercial will open with a tough gritty football player then shoot to an image to the product in the locker room. By showing a big, strong, manly, tough football player using this product will open a door to men showing them that they can be one step closer to being like this man. Now this will be repeating throughout the commercial, for example, the net slides will consist of a successful, rich man with a big house and fancy car and then a man in the club with plenty of women around his arms. This product doesn’t guarantee that women will appear out of thin air, but women will be attracted to the smooth skin that this product will give the user. The punch line will be something like; “We are all men on the inside, but its what’s on the outside that counts. Get your man on.” And that is exactly true with this product. Women see a man’s appearance before they actually meet them, so it is good to make a good first impression.

Week 10 EOC: Golden Globes

If I were working for the advertising agency that as trying to promote one of the new nominations for the best drama movie for the Golden Globes, I would try to make the trailers and previews more intriguing and simplified. For example, “The Room”, the preview is confusing and uninteresting. It does not invite the audience or send the message that is a Golden Globe deserving movie. Most people would see the trailer of a movie in theaters, online, or on television before they even see the art composition of the poster. These trailers have to give enough information about the movie to make it intriguing but not so much to where the plot is spoiled away. As for some of these movies the trailers are boring and uninformative, to where other has not gotten the publicity it needs. “The Revenant” has gotten publicity, but not good publicity.  There is a controversy with the trailer about Leonardo DiCaprio being raped by a bear, a rumor started by Drudge Report (Libbey). Obviously not the best publicity, but it still gets the movie out in the universe. This controversy has been cleared up since from a spokesperson for Entertainment Weekly, “As anyone who has seen the movie can attest, the bear in the film is a female who attacks Hugh Glass because she feels he might be threatening her cubs. There is clearly no rape scene with a bear.” (Libbey) As a hypothetical advertiser for any of these movies I would first decide on what demographic we would need to target. Is the movie an action thriller for men or a romantic comedy for couples? Then I would advise to make a correct trailer that is interesting for the demographic that we have chosen. By doing this there is no confusion on who or what the purpose of this movie is. The trailer would hopefully be played in theaters, on TV and on other media websites and things. The next step would be to make a poster or a graphic for this movie and display them at bus stops or that can be put on t shirts or even create some sort of interactive device that one could be engaged in. The final step would be the build up, I think putting out a small, maybe even blurry, screenshot of the movie out on the internet will bring people to make assumptions or question the movie making them want to see it even more to see what this mysterious mage represents. By doing all of this I believe any one of these nominations could be promoted a little better than they previously have.

Storyboard

Script:

Slide 1:

My commercial takes all aspects of what men want themselves to be. For example with the first slide we see a football player which represents toughness. The immediate slide after is a shot of the Dove’s Men’s Care Post Shave.

Slide 2:

Promoting the product in the locker room.

Slide 3:

The next slide we see a businessman, clean cut, dressed nicely and he looks confident. Again the next slide is a shot of the “rich” and “successful” businessman holding the post shave. This commercial has shown 2 aspects of what men would like to have, toughness and success.

Slide 4:

This slide is the rich successful man posing and promoting the product.

Slide 5:

After the shot of the product there is a 10 second slide of a man surrounded by women with his 2 hands out holding the post shave. This man represents that women would be attracted to your smooth attractive fragranced face.

Slide 6:

More promotion of the product by zooming in to the man’s hand.

Slide 7:

So far we have shown men with toughness, success, and women have used this product. So what else do we need? Well how about the complete opposite person than what we discussed. A high school/college student.  He uses this product and is the smart, athletic and good looking stereotype that comes with the high school scholar athlete.

Slide 8:

We see the college/high school kid playing basketball.

Slide 9:

Then we see the guy taking a shower shaving his face.

Slide 10:

This slide is an action shot of the Post Shave next to the razor.

Slide 11:

This slide is a man who is dressed nicely, like a millionaire, talking about the product saying, “We are all men inside. But what’s inside doesn’t matter, it’s what’s outside that counts.”

The final slide:

A long close up of the final product.

This post shaved is used by men who are successful, attractive, and tough, but is also used by teenagers in school so the demographic is not just targeted on older men. We men see others as role models almost as if we wish we were them, but we are not. However by using this product we can be one step closer in achieving our fantasies. Get your man on.