Week 9 EOC: Synopsis

The commercial for my product, Dove Men's Care Post Shave, will show examples of all the different aspects of "manliness." More in depth there will be the toughness aspect, the successfulness, attractive, and so on. This goes back to men wanting to be something they aren’t, idolizing somebody or something and wanting to become it. The commercial will open with a tough gritty football player then shoot to an image to the product in the locker room. By showing a big, strong, manly, tough football player using this product will open a door to men showing them that they can be one step closer to being like this man. Now this will be repeating throughout the commercial, for example, the net slides will consist of a successful, rich man with a big house and fancy car and then a man in the club with plenty of women around his arms. This product doesn’t guarantee that women will appear out of thin air, but women will be attracted to the smooth skin that this product will give the user. The punch line will be something like; “We are all men on the inside, but its what’s on the outside that counts. Get your man on.” And that is exactly true with this product. Women see a man’s appearance before they actually meet them, so it is good to make a good first impression.

Week 10 EOC: Golden Globes

If I were working for the advertising agency that as trying to promote one of the new nominations for the best drama movie for the Golden Globes, I would try to make the trailers and previews more intriguing and simplified. For example, “The Room”, the preview is confusing and uninteresting. It does not invite the audience or send the message that is a Golden Globe deserving movie. Most people would see the trailer of a movie in theaters, online, or on television before they even see the art composition of the poster. These trailers have to give enough information about the movie to make it intriguing but not so much to where the plot is spoiled away. As for some of these movies the trailers are boring and uninformative, to where other has not gotten the publicity it needs. “The Revenant” has gotten publicity, but not good publicity.  There is a controversy with the trailer about Leonardo DiCaprio being raped by a bear, a rumor started by Drudge Report (Libbey). Obviously not the best publicity, but it still gets the movie out in the universe. This controversy has been cleared up since from a spokesperson for Entertainment Weekly, “As anyone who has seen the movie can attest, the bear in the film is a female who attacks Hugh Glass because she feels he might be threatening her cubs. There is clearly no rape scene with a bear.” (Libbey) As a hypothetical advertiser for any of these movies I would first decide on what demographic we would need to target. Is the movie an action thriller for men or a romantic comedy for couples? Then I would advise to make a correct trailer that is interesting for the demographic that we have chosen. By doing this there is no confusion on who or what the purpose of this movie is. The trailer would hopefully be played in theaters, on TV and on other media websites and things. The next step would be to make a poster or a graphic for this movie and display them at bus stops or that can be put on t shirts or even create some sort of interactive device that one could be engaged in. The final step would be the build up, I think putting out a small, maybe even blurry, screenshot of the movie out on the internet will bring people to make assumptions or question the movie making them want to see it even more to see what this mysterious mage represents. By doing all of this I believe any one of these nominations could be promoted a little better than they previously have.

Storyboard

Script:

Slide 1:

My commercial takes all aspects of what men want themselves to be. For example with the first slide we see a football player which represents toughness. The immediate slide after is a shot of the Dove’s Men’s Care Post Shave.

Slide 2:

Promoting the product in the locker room.

Slide 3:

The next slide we see a businessman, clean cut, dressed nicely and he looks confident. Again the next slide is a shot of the “rich” and “successful” businessman holding the post shave. This commercial has shown 2 aspects of what men would like to have, toughness and success.

Slide 4:

This slide is the rich successful man posing and promoting the product.

Slide 5:

After the shot of the product there is a 10 second slide of a man surrounded by women with his 2 hands out holding the post shave. This man represents that women would be attracted to your smooth attractive fragranced face.

Slide 6:

More promotion of the product by zooming in to the man’s hand.

Slide 7:

So far we have shown men with toughness, success, and women have used this product. So what else do we need? Well how about the complete opposite person than what we discussed. A high school/college student.  He uses this product and is the smart, athletic and good looking stereotype that comes with the high school scholar athlete.

Slide 8:

We see the college/high school kid playing basketball.

Slide 9:

Then we see the guy taking a shower shaving his face.

Slide 10:

This slide is an action shot of the Post Shave next to the razor.

Slide 11:

This slide is a man who is dressed nicely, like a millionaire, talking about the product saying, “We are all men inside. But what’s inside doesn’t matter, it’s what’s outside that counts.”

The final slide:

A long close up of the final product.

This post shaved is used by men who are successful, attractive, and tough, but is also used by teenagers in school so the demographic is not just targeted on older men. We men see others as role models almost as if we wish we were them, but we are not. However by using this product we can be one step closer in achieving our fantasies. Get your man on.

Week 7 EOC: The Pitch

For decades men willingly will put their skin in danger by cutting the their facial hair with a sharp razor. They are rigid, mean, but most important masculine because of the violence that their face gone through from the razor. The Dove Men's Post Shave Balm will be a reward for their face for the sacrifice it has gone through day in and day out. The rugged masculine look of our skin will shine but at the same time attract females that would otherwise not be attracted to the flakey crackled skin. Our face can't be maintained from the shaving and razor burns it undergoes multiple times a week. Women are frightened by our masculinity of our lumberjack rough skin, but with Dove Men's Post Shave Balm women will feel the smoothness of our skin, but we will obtain our lumberjack persona. There is no stinging or burning feeling because your man! You don't have time for weakness or suffering, everything you need is in the all new Dove Men's Post Shave Balm. We men will want to grow more hair on our chest, arms, and face just for the reason to shave. The soothing smooth touch of your skin and invigorate women. Women will not only be attracted to you, the will be moved to meet you. You have a life, you have choices to make. The weak sissy post shave that makes you feel like walking through a meadow while having a brisk picnic. Or the musk scent of Dove Men's Post Shave Balm that makes you want to chop down trees and saw lumber while your biceps burt out of your shirt. It's up to you to make the right one.

EOC Week 6: Jobs in Advertising

Later in my life, I would obviously like to be the “Don Draper” of an advertising agency, also known as the creative director. This would be the place I would like to see myself in the future, however this is a job that does take a toll on life and has many other demands. I do like to be somewhat in charge of others and the salary is really very good, but I don’t know if I could live with the amount of pressure that would always be on my shoulder, not to mention the amount of time and experience it would take to get to that level. In time I do see myself as the creative director but as the job that I would have for most f my career I see my self as part as the Creative Team or in media since media is taking over the world. I would like to help plan, design, and create the advertising campaigns. Now being in the creative department I would either be a copywriter, production artist or a director of some sort. Rick Suttle, Demand Media, says, “Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies.“ This is his definition of what being a piece of the vital creative team is, which is a very good interpretation f what being apart of the creative team is. The other job that I see myself doing is something in the media aspect. Since media literally controls any company this would be a good job to be. I can see myself as a Media Buyer or a Media Planner, but with enough time and effort I can surely be the Media Director or at least assistant to the media director.

Week 4 EOC: Mad Men

Week 3 EOC: My favorite Superbowl Ad

Week 2 EOC: Volkswagen Scandal

Jason Cabitac

Survey of Advertising | ADV110 A EAST 250

October 15, 2015

VOLKSWAGEN CEO RESIGNS FOLLOWING EMISSIONS CONTROVERSY

http://www.fastcompany.com/3051460/fast-feed/volkswagen-ceo-resigns-following-emissions-controversy

The decision came after last week's revelations by the Environmental Protection Agency that the German automaker had covertly installed a "defeat device" that switched on during emissions tests, making the vehicles appear low-emission.

The company's presidium, a steering committee comprised of advisors and major stockholders, also agreed that Winterkorn was unaware of the diesel engine manipulation. Volkswagen has said that at least $7.3 billion will be set aside to address it.

Dozens of Managers Were Involved in VW’s Diesel Scandal

http://www.wired.com/2015/10/dozens-of-managers-were-involved-in-vws-diesel-scandal/

AT LEAST 30 Volkswagen managers played a role in using software to cheat on emissions testing on more than 10 million diesel cars, Der Spiegel reports.

The German magazine is citing reports by Volkswagen, as well as by law firm Jones Day, and says the managers will likely be suspended.

Meanwhile, VW’s newly chosen head of North America, Winfried Vahland, is leaving the company just two weeks after being designated for the post. According to a Reuters report, Vahland, who’s been running VW’s Skoda brand, is leaving over differences of opinion with the Board.

This week, VW announced it plans to recover from the scandal by increasing its focus on electric cars, including plans for a plug-in hybrid Phaeton sedan.

Volkswagen Plans to Overhaul Diesel Technology in Scandal's Wake

http://www.nbcnews.com/business/autos/volkswagen-plans-overhaul-diesel-technology-scandals-wake-n443661

The maker's current 2.0-liter diesel was surreptitiously programmed to produce low levels of smog-causing nitrogen oxides (NOx) during emissions tests, but in a trade-off apparently meant to improve performance and mileage, those TDI engines were allowed to produce significantly higher levels of pollutants in real-world use. VW has confirmed it used the so-called "defeat device" technology in 11 million vehicles sold worldwide over the past seven years, including 482,000 in the U.S.

VW plans to begin a retrofit of the EA 189 diesel starting in January - though repairs in the U.S. may take longer to start because they might require the addition of new hardware, as well as updated software.

Volkswagen scandal...in two minutes

http://money.cnn.com/2015/09/28/news/companies/volkswagen-scandal-two-minutes/

Michael Horn, Volkswagen's U.S. boss, blamed unnamed engineers at the company for the deceptive software that cheated emissions testing. He denied that anyone in senior management made a decision to break the law.

U.S. regulators are looking into a second piece of software that Volkswagen used to control emissions and did not disclose as required. They are studying what the software does, how it may affect vehicle performance, and whether it may have been used to manipulate emissions. Volkswagen said it has withdrawn its application to register 2016 diesels in the U.S.

German prosecutors jumped the gun by announcing an investigation into former CEO Martin Winterkorn for possible fraud related to selling cars with falsified emissions data. Winterkorn is not currently a suspect. He took responsibility for the scandal but denied any wrongdoing when he resigned.

Volkswagen Scandal Puts Spotlight on Europe’s Dirty Air

http://www.wsj.com/articles/vw-scandal-raises-scrutiny-of-emissions-tests-and-diesel-pollution-in-europe-1444728624

The Volkswagen scandal is putting new pressure on European policy makers to roll out tougher vehicle-testing standards that measure emissions based on how cars are actually driven, not how they perform in a lab. It is also reinforcing plans by some European cities to restrict diesel vehicles from their streets, a blow to the European auto industry’s huge investments in diesel technology.

Volkswagen has said that millions of cars sold in Europe were installed with emissions-masking software, though no evidence has emerged of other auto makers doing the same thing.

Regulations could also play a role in the discrepancy between lab and road tests: Industry experts say European law allows companies to prep vehicles sent for emissions tests in laboratories so they perform better, for example by testing the cars with a fully charged battery so the engine doesn’t have to work harder to charge the battery as it would on the road.

Week 1 EOC: My Voice

As an advertising professional, I make advertisements that are visually pleasing to the consumers eye. It's not so much manipulation; I open the door visually to help people understand a products purpose and hopefully persuade a viewer to become a consumer. I focus on originality, precision, and persistence in my work. My final products represent my hard work for perfection. The work I put out reflects the company but at the same time it has my own touch so that in every advertisement there is a hint of my own theme. I don’t settle for under quality work, and nor should the viewers of my advertisements. My goal as an advertising professional is to sell products in a high quality manner that is productive yet at the same time does not give out the sense of urgency or desperateness. I will be recognized for my work and I am determined to sell products in a creative and pleasing way. The viewers of my work will not be wasting time by looking advertisements. Instead, they will pleased, visually, in what they see and by chance be persuaded to purchase said item or product.